What would the perfect local loyalty scheme look like?

Shoppers Attractive, interesting, intriguing rewards
Clearly worth joining
Fun
Something I’d want to tell my friends about
Local Businesses Affordable and improves trade
Isn’t based on discounting
Points only redeemable in the business that granted them
Shouldn’t need a PC, WiFi or even a phone signal
Local loyalty members known to spend more
Partnerships Inclusive, self-funding, simple, no admin
Priced and designed so every business can join
Truly self-funding
No hidden admin costs
Easy to implement
Councils Minimal launch funding, lots of good PR
An effective local loyalty scheme should need minimal launch funding
And it musn’t need any follow-on funding
Every type of business must be able to join
Must be inclusive, and must also carry clear beneifts
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