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We know that our local loyalty cardholders spend 30% more per visit than other shoppers. We know, because we’ve taken the time to compare their spending.

If set up correctly, 10% of the local population will pay to join in the first year – and a further 5% in each following year. So don’t offer free membership. Paying to join = motivated shoppers!

If businesses also have to pay to join, they’ll make a hard-headed assessment of the local loyalty schemes value to them. This isn’t a problem. It’s the way it should be. Paying to join = motivated businesses!



Haslemere Rewards

An astonishing 60% of local residents have bought the Haslemere Rewards card, at a cost of £5 each.

Over 15% of the local population bought a card in the first year.

The typical spend-per-visit of local loyalty cardholders is 30% more than non-cardholders.

Faversham Rewards

Launched with 18 businesses, the scheme now has 30 participating businesses. In the first 18 months of the scheme, Faversham Rewards cardholders spent a total of £1,081,282 in Faversham.

And they each spent an average of £502, in Faversham.

Choose Abingdon

Abingdon is one of Britains oldest inhabited towns, with a local population of around 30,000 over-15’s.

The local loyalty scheme is a key component of their well developed marketing strategy.

Confirmed that take-up is highest when businesses sell local loyalty cards directly to customers.

Asbourne Rewards

Ashbourne is a traditional market town that still runs a weekly market.

Around 10% of the local population joined the scheme in the first year after launch.

Over 40% of the local population have bought an Ashbourne Rewards card, costing £5.

HuntlyMidhurst,Shipston Rewards and Frodsham

All have local populations of between 4,000 to 5,000 over-15’s.

All show similar take-up levels in year 1, where 10-15% of the local population join the scheme.

Prove that good loyalty schemes work, even in environments where you might assume people would naturally want to support local businesses – but often don’t.