We know that our local loyalty cardholders spend 30% more per visit than other shoppers. We know, because we’ve taken the time to compare their spending.
If set up correctly, 10% of the local population will pay to join in the first year – and a further 5% in each following year. So don’t offer free membership. Paying to join = motivated shoppers!
If businesses also have to pay to join, they’ll make a hard-headed assessment of the local loyalty schemes value to them. This isn’t a problem. It’s the way it should be. Paying to join = motivated businesses!