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Christmas is coming!

It’s been another busy month for Savvy Loyalty. The mobile app is now in active use in Faversham, with lots of useful feedback and a whole bunch of new features in the pipeline. We also had a wonderfully productive workshop in Faversham, on using the Faversham Rewards scheme to increase takings in the run-up to […]

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Savvy Mobile App now launched!

The Mobile App The Savvy Mobile app is now launched, with its unique search features and advanced messaging. The Savvy Mobile app is a hugely innovative, modern marketing platform, fully integrated with Savvy Loyalty and the Savvy Portal. Now helping to drive more trade into Faversham. To see the Faversham Rewards blog, please click here New […]

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Savvy Loyalty, Portal and Mobile – we’ve upgraded everything!

We’ve just released a whole bunch of updates to our Savvy Loyalty tablet, mobile and portal apps, so this blog is for all our existing Savvy Loyalty tablet customers. It’s been a busy month. The Savvy Loyalty Tablet App Lots of neat new features. Go to the google play store, to make sure you’ve got […]

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What would the perfect local loyalty scheme look like?

Shoppers Attractive, interesting, intriguing rewards Clearly worth joining Fun Something I’d want to tell my friends about Local Businesses Affordable and improves trade Isn’t based on discounting Points only redeemable in the business that granted them Shouldn’t need a PC, WiFi or even a phone signal Local loyalty members known to spend more Partnerships Inclusive, […]

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Local Loyalty : Key Principles

Local Loyalty : The Right Way

Shoppers There’s an emotional connection – tap into it! Although shoppers are always attracted to a good deal, a local loyalty scheme taps into the fact that most people really care about where they live. Make it varied and interesting With the mix of businesses typically involved and a points-based solution, it’s fairly easy (but […]

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5 reasons discounts are dangerous

Discounts have a clear role in helping to clear stock or to act as short-term promotions. (We’ll cover some clever use of discounts in a later blog.) However, they do need to be applied carefully, because they can cause quite severe problems. (more…)

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9 reasons local loyalty schemes are different

The vast bulk of loyalty schemes are designed for one business. That’s’ easy! What’s much trickier is figuring out how a local loyalty scheme needs to work, with multiple businesses involving huge variations in products, price range, etc. Now that’s a real challenge! But we’ve taken that challenge, given it a hard stare, argued with […]

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Welcome to loyalty

Welcome to loyalty : Enjoy your journey

  Savvy Loyalty exists, to increase local trade and help towns and local businesses thrive. We do this by providing loyalty technology that allows them to do things that even the biggest retailers can’t do, at a price that every local business can afford. We have many years of experience using NFC (Near-Field Communications) and […]

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